In the digital space that is as competitive as it is today, the success of digital interactions with the user, the customer, depends upon the level of satisfaction with the interface. At the heart of all digital interactions, thus, lies the overall experience.

UX Design is what ensures that this experience is a memorable one, and compels the customer to prefer your website or application over the sea of options available to them.

The UX Design process gives one a glimpse into how the experience will be when a potential customer interacts with the website or application. This can be of immense help, improving parameters of customer satisfaction, ensuring customer loyalty given the ease of use, functionality, and seamless user experience while interacting with the product or service you are offering.